Let's face it, we all check Facebook daily and it seems that everyone and their mother (literally) has a profile now. So why is your website missing out on all the action? While exploring the possibilities of our new responsive platform, we discovered a marketing team's dream: The ability to import an entire site into Facebook. This opens up a world of possibilities for marketing teams as they now can place content such as videos, blogs, calendars, and anything found on their normal site into their Facebook page. Visit http://www.facebook.com/cellardoormedia to see it in action.
Rather than loading blog posts from an RSS feed, we are now able to take an entire site (or just a few selected pages) and create a tab for Facebook pages that allows for the site to show as if it were native to Facebook. Custom landing pages are starting to become more and more popular among Facebook marketing specialists because it engages a user and helps convert viewers into fans through "liking" the page. Being able to create a rich, content driven experience all from within their own website means that they can change the content easily to help tune their pitch and study the conversion rates of various pages. Not only can the content be changed but their actions tracked as with analytics engines such as Google Analytics. Now they can find out who's visiting your Facebook pages and start to gain insight into their customers to further target their message.
Cellar Door Media sees this as a large step of progression for clients to start rich social marketing campaigns. All sites built by Cellar Door Media on their responsive platform are capable of creating these landing tabs. Also, for those that don't want to refresh their entire web platform, Cellar Door Media will host tabs for clients allowing them to customize the look and feel, the content on the pages all done in a hands off hosted environment. Whether it's through a new site based on the responsive platform or a hosted tab, now clients can have their users interact directly with their content on a site they visit everyday (even if they won't admit they visit it everyday).